Business cases
A few examples are better than a long speech
To better understand how Exxeed can help you significantly improve your digital communication knowledge and skills, here are some recent business cases.
Business case #1: A European Agency
Assessing risks & opportunities of using social media
Context
- The Agency wants to promote its values and actions on Twitter & LinkedIn
- It operates in the field of the fight against organised crime
- The personal security of officials working in the Agency is a top priority
Problems to solve
- Helping officials understand the logic and power of social media
- Identify more precisely the risks associated with social media
- Empowering officials to make the best decisions about personal use of Twitter & LinkedIn
Solutions
- Production of two fully customised trainings (beginners & moderate users)
- Four co-presentations with the Agency Public Communication Team Leader
- Extensive Q&A
Outcomes
- Operational upgrading of all participants (+/- 50)
- Better assessment of personal risks based on accurate & concrete advice
- Better understanding of the Agency’s security policy
Business case #2: Start-up
Enabling a start-up to find customers and investors
Context
- It’s time to go to market
- Need of recruiting potential customers AND convincing potential investors
- Team of nerds, no idea what communication is 😉
Problems to solve
- Getting a global understanding of online communication fundamentals
- Enabling team to make wise decisions and sharing the work to be done
- Designing a hyper-convincing and professional business pitch
Solutions
- Delivering a ‘full Monty’ training programme (12 sessions, weekly-based)
- Customisation of training sessions according to the client’s field of activity
- Additional & punctual communication support
Outcomes
- Brilliant business pitch
- Upgrading of the whole team
- Operational Communication Strategy and Action Plan
Business case #3: Communication agency
Upgrading the entire team of project managers
Context
- Institutional communication agency
- Project managers are experts in their specific sector, but few have a strong communication background
Problems to solve
- Strongly raising and standardising the level of knowledge and skills in communication
- Ensuring that project managers understand and take into account the issues of other team members (artists, writers, technicians…)
Solutions
- Delivering a ‘full Monty’ training programme (20 sessions, 2 groups of 15 participants * 10 trainings, weekly-based)
- Customisation of training sessions according to the Agency’s specific field of activity (European Institutions communication)
Outcomes
- Operational upgrading of all participants (30)
- Group approach reinforced strong links within the team, and helped to streamline collaboration and to share the same terminology
Business case #4: SME managing director
Streamlining communication with sub-contractors
Context
- SME in need of communication / promotion of its services
- No internal communication resources
- Calling on a digital communication agency
Problems to solve
- Inability to provide a good briefing
- Difficulties in understanding the methodology
- Lack of confidence in the recommendations made by specialists
Solutions
- Personal CEO participation to ‘Communication strategy’ initial training session
- Common participation (CEO with agency representatives) to five additional training sessions: Content strategy, Engagement strategy, Storytelling, Engagement tactics, GDPR.
Outcomes
- Drafting of an operational campaign briefing
- Informed decisions regarding preferred social channels
- Setting-up of a GDPR compliant ecosystem